GOOD BUSINESS. BETTER FIRST IMPRESSION.
Your business
shouldn’t look
cheaper
than it is.
Praelo designs and builds modern websites for service businesses—from first websites to complete redesigns. A stronger first impression. Clearer services. An easier way to enquire.
Good at
the work.
Look the part.
THE NEXT ACTION / 04
Make it
obvious. ↗
01 / WHAT A WEBSITE SHOULD DO
Strong offline.
Just as strong online.
Built to make the business feel as strong online as it is offline. These are the details we design around.
FIVE PRINCIPLES / ONE COHERENT WEBSITE
- 01
Earn the first glance.
A considered first screen that reflects the quality of the business.
- 02
Make the service clear.
What you do. Who it’s for. Useful words, in the right order.
- 03
Give trust a place.
The people behind the business, clear details and an honest message.
- 04
One clear next step.
A call, a quote or an enquiry. Make the right action easy to find.
- 05
Mobile. Fast. Uncomplicated.
Clear hierarchy on a small screen. Lightweight pages without the clutter.
02 / A POINT OF VIEW
Most bad websites
aren’t broken.
They just make good
businesses look average.
No website at all? The first impression is left to chance. Whether you’re launching your first site or replacing one that no longer represents the business, the goal is the same: make the company feel credible before the first call.
01Outdated first impression
Your first screen should reflect the quality people experience when they work with you.
02Weak mobile hierarchy
On a small screen, the main message and next action still need to come first.
03Buried contact actions
Don’t make someone search for the way to start a conversation or request a quote.
04Generic copy
Say who you help, what you do, and why it matters. Give people something specific to recognise.
05No reason to trust you
Make the people, services and contact details clear. Specific, honest information carries more weight than another promise.
03 / PROOF BEFORE PITCH
See the direction
before you commit.
A first website or a fresh start for an existing one. See a homepage direction shaped around your business before you commit.
No payment to see the concept.
No obligation to take it further.
Send the URL.
We audit the site and redesign a key section to show a stronger direction.
Send the business details.
Tell us what you do and who you help. We create an initial homepage direction from scratch.
- 01 / START HERE
Share the context
Your URL or your business details.
- 02 / UNDERSTAND
We find the focus
The service, the audience and the next action.
- 03 / SHOW
See the direction
An initial homepage concept for your business.
- 04 / YOUR CALL
You decide
Like the direction? We talk about the full build.
Website
Sprint
STANDARD PROJECT RATE
$499USD
Your first website or a full redesign. A focused service-business site, with up to 5 core pages, that makes you easier to understand—and easier to contact.
The launch rate is for the first 3 projects with permission to feature the finished work publicly. It is not tied to a positive review.
Start with a free concept- Up to 5 core pages
- Custom design direction
- Desktop, tablet + mobile
- Copy cleanup
- Contact / quote form
- Clear call-to-action structure
- Basic SEO setup
- One revision round
- Launch + domain support
- Full ownership
Extra pages, ecommerce, integrations, and other extra scope are quoted separately. Hosting, domain, or third-party costs are separate when needed. Projects and payments can be handled through Contra.
05 / HOW IT COMES TO LIFE
A clear path.
One person accountable.
- 01 / UNDERSTAND
Discover
Understand the business, review any existing site, and define the action visitors need to take.
- 02 / ALIGN
Concept
Review the first screen. Agree the direction, scope, and price before the build.
- 03 / MAKE
Build
Design the pages, refine the copy, and build for every screen. One revision round.
- 04 / GO LIVE
Launch
Check the details, connect the domain, and hand over a website you own.
06 / THE PERSON BEHIND PRAELO
ONE FOUNDER.
DIRECT FROM FIRST CONCEPT TO LAUNCH.
FOUNDER / DESIGNER
Odin
Glerfoss.
I’m an independent web designer based in the Faroe Islands, working with businesses internationally. Praelo is my studio. You work directly with me on the direction and the build.
- BASED
- Faroe Islands
- WORKING
- Internationally
- FOCUS
- Web design + build
- PROJECT PLATFORM
- Contra
07 / YOUR NEXT WEBSITE STARTS HERE
Want to see
your next
website?
Share your business details and your website, if you have one. We’ll show you an initial direction for a first site or a full redesign.
FREE INITIAL CONCEPT.
NO OBLIGATION.